BitSocial — Multi-Tenant Social Analytics & Growth Platform
The Problem & Bottlenecks
System Bottlenecks & Technical Friction
Digital marketing agencies managing dozens of client brand accounts needed a unified dashboard to monitor social performance across multiple networks without logging into individual platforms or experiencing data desynchronization during traffic spikes.
Our Engineering Approach
Architecture Design & Implementation
We architected BitSocial as a scalable multi-tenant SaaS application. Implemented worker queues with BullMQ and Redis to process millions of webhook events daily, built interactive analytics dashboards with real-time aggregation, and established clean tenant data boundaries.
Technical Architecture
System Subsystem Breakdown.
Multi-tenant PostgreSQL architecture with strict row-level security separating agency accounts
BullMQ worker cluster processing incoming social webhooks, engagement metrics, and scheduled posts
Redis caching layer storing computed analytics rollups for instantaneous chart rendering
Interactive dashboard built with React and Recharts providing cross-channel KPI comparisons
Granular team role management allowing agency owners to restrict client account visibility
Automated weekly PDF executive report generator dispatched to agency clients automatically
Engagement Roadmap
Engineering Delivery Schedule.
Multi-tenant database schema modeling, API rate limit modeling, and auth design
BullMQ queue architecture, social API connector microservices, webhook ingestion
React analytics dashboard, interactive charting, team role management UI
High-volume load simulation, automated billing integration, production launch
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